About Us
Our Story
Eraa (UK) Ltd was established in 1987 by Ravindra Singh and Padmini Singh as a British company specialising in ironmongery and consumer goods. From our base in Lancashire, the company has grown from a single-product operation into a diversified brand holding company with operations spanning the UK, Europe, the Middle East, Southeast Asia and India.
That founding principle of controlling quality at every stage led to the establishment of our own manufacturing facility, Abacus Metals, in Jaipur, India. This gives us full vertical integration from raw material to finished product, a capability that sets us apart from competitors who rely entirely on third-party sourcing.
Today, under the leadership of Managing Director Shaun Singh, Eraa is the parent company behind a portfolio of brands spanning door hardware, PPE and workwear, fashion, fine beverages, artisan goods and energy consultancy. Each brand operates independently with its own identity, but all share the same commitment to quality, precision and integrity that has defined Eraa since day one.
Our Values
Quality First
We engineer quality into every product and every brand. No shortcuts, no compromises. If it carries our name, it meets our standard.
Vertical Integration
From our own forging and machining facility to finished goods, we control the process. That is how we guarantee consistency and precision.
British Design
Designed and engineered in Lancashire, manufactured at our own facility in Jaipur. British design standards with global manufacturing capability.
Precision Engineering
Our roots are in engineering. Every product is designed with precision, tested to perform, and built to last, whether it is a door handle or a pair of socks.
Integrity
Honest pricing, transparent processes and genuine partnerships. We build lasting relationships with our customers, suppliers and brand partners.
Global Reach
Headquartered in Lancashire with manufacturing in India. Our brands serve customers across the UK, Europe, the Middle East, Southeast Asia and beyond.
Manufacturing Capability
Our wholly owned manufacturing facility, Abacus Metals Private Limited, operates from Jaipur, Rajasthan. The facility provides hot forging, precision machining, VMC operations and laser cutting across materials including SS316, SS304, aero-grade aluminium and solid brass.
This vertically integrated model is the backbone of our flagship hardware brand, Loxta, and supports the broader Eraa brand family with manufacturing capability that would be impossible to achieve through third-party sourcing alone.
Leadership
Established by Ravindra Singh and Padmini Singh in 1987, Eraa (UK) Ltd is today led by Managing Director Shaun Singh, who oversees brand strategy, manufacturing operations and international expansion across the group.